This month marks the 75th anniversary of one of Hawaii’s most endearing exports. The famous Aloha shirt, with its bold patterns, loose fit, and kitschy appeal, has become a staple of Hawaiian tourism over the decades.
And now it is an integral part of a new energy-saving campaign initiated by the Hawaiian government. Officials are encouraging Hawaiian workers to ditch the suit-and-tie look in favor of cooler, casual clothing (including Aloha shirts) during the warmest summer months.
After 75 years of popularity, endorsements from Elvis, Tom Selleck, and now the Hawaiian government, who can deny that Aloha shirts are the perfect way to stay cool (pun intended) when the temperatures heat up?
Source: USA Today