A recent survey conducted by the Chubb Group of Insurance Companies found that most Americans cite cleanliness as the most important factor when it comes to booking a hotel stay.
43% of respondents said that cleanliness was most important to them when booking. Cleanliness beat out all other factors, including price (23%), location (19%) and security (11%).
While the findings might not be so surprising to the average consumer, the insurance-minded pollsters were a shocked at what little importance Americans seem to be placing on security.
"Travelers should take safety precautions more seriously, and travel security should be higher on their checklist than cleanliness," warned Jim Villa, senior vice president and North American manager for Chubb's Accident & Health business.