New York City Mayor Michael Bloomberg wants to show the world the progress that has been made in Lower Manhattan nearly 10 years after the 9/11 terror attacks that decimated the neighborhood.
In a press conference Thursday, the mayor announced a social media and marketing campaign that will spotlight the neighborhood through citywide advertisements touting discounted hotel rates and restaurant specials.
This campaign will lead up to the 10th anniversary of the attacks, a time for the entire nation to reflect on one of its darkest days.
On September 11 of this year, the National September 11 Memorial & Museum will open to the public at Ground Zero. In its first year, the memorial is expected to draw 5 million visitors.