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New York City Hopes to Attract Younger Crowd

50 million. It’s an impressive, almost unfathomable number. It’s also the number of tourists who visited New York City in 2011.

 

The Big Apple experienced a tourism boom last year, shattering the previous record for annual visits by a wide margin.

 

So how do New Yorkers plan on topping this amazing feat?

 

According to a report in the Washington Post, tourism authorities have set the bar even higher, with hopes of attracting 55 million annual visitors by the year 2015.

 

They also believe the children are the future, targeting younger travelers in a new marketing effort.

 

The city has kicked off a campaign called New York 30, which is aimed at attracting travelers aged 18 to 29; the folks most likely to become repeat visitors. In all, New York City hopes to draw an additional 1 million youngsters over the next five years.

 

According to the report, the city will appeal to the next generation through a series of advertisements featuring night clubs, vintage shops, and youth hostels.

 

CC Flickr photo credit: Rusty Haskell

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