On Friday, JetBlue will launch its new marketing campaign: You Above All. The campaign is designed to highlight the airline’s key competitive differences and to celebrate its crewmembers’ continual efforts to provide a superior travel experience to passengers.
You Above All also aims to promote JetBlue in its second decade of flying, as a continued leader in the industry. The campaign shows JetBlue’s effort to put their customers first.
“In so many ways, this exciting new marketing campaign speaks to the core of who we are as a brand,” said Marty St. George, senior vice president of marketing and commercial strategy at the airline. “You above all is authentic. It’s transparent. It’s understandable. Quite simply, it’s very JetBlue.”
Source: PR Newswire