In an attempt to brand itself as a destination worth visiting, the state of Connecticut is enlisting the help of its most trusted experts: local residents.
The state is asking residents to pinpoint what sets the state apart by submitting their favorite Connecticut stories in a competition that begins on Monday.
The goal is to create a brand modeled after the iconic “I <3 NY” campaign of the 1970s. The state has a few obstacles to overcome before it reaches that goal.
For the past few years, the state tourism budget was cut to just $1 (just enough to keep it open), due to cutbacks in a recession-stricken economy. Rising gas prices could also deter visitors within driving distance.
According to tourism officials, when gas is over the $4 per gallon mark, many people cut back on their excessive driving habits.
Source: CBS News
CC Flickr photo credit: Doug Kerr