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Apple Unveils New Cube at New York City Flagship Store

This blog post was updated on October 5, 2018.

The flagship Apple Store on Fifth Avenue in New York City will look a little different on your next visit.


The tech giant unveiled a completely re-designed glass cube during a Friday morning ceremony.


The new $6.7 million cube is much simpler than its predecessor. The innovative design cut the total number of glass panes used in the cube from 90 to just 15.


The more seamless design was reportedly the brainchild of late Apple CEO Steve Jobs. The original cube was one of the most photographed landmarks in New York City during its run.


For images of the new cube, check out this International Business Times article.


“Apple Store, 5th Avenue, New York,” Flickr photo credit: MD111

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