{"id":98880893,"date":"2011-11-10T14:20:00","date_gmt":"2011-11-10T14:20:00","guid":{"rendered":"http:\/\/www.onetravel.com\/travel-trends\/united-states-re-branding-to-lure-foreign-tourists\/"},"modified":"2018-10-31T04:47:22","modified_gmt":"2018-10-31T08:47:22","slug":"united-states-re-branding-to-lure-foreign-tourists","status":"publish","type":"post","link":"https:\/\/www.onetravel.com\/going-places\/united-states-re-branding-to-lure-foreign-tourists\/","title":{"rendered":"United States Re-Branding to Lure Foreign Tourists"},"content":{"rendered":"<p>The U.S. Corporation for Travel Promotion, founded by Congress back in 2010, is re-branding itself as Brand USA in an attempt to lure more foreign tourists to the country.<\/p>\n<p>&nbsp;<\/p>\n<p>The new brand will soon kick off a campaign abroad touting the \u201cUnited States of Awesome Possibilities,\u201d according to a report in <a href=\"http:\/\/travel.usatoday.com\/destinations\/dispatches\/post\/2011\/11\/the-usa-and-new-mexicochanging-images-to-woo-tourists\/562870\/1\" target=\"_blank\" rel=\"nofollow\">USA Today<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>The new campaign will focus less on politics and instead portray the US as a land full of hip and exciting destinations.<\/p>\n<p>&nbsp;<\/p>\n<p>The US enjoyed a record year for tourism last year attracting more foreign tourists than every country except for France.<\/p>\n<p>&nbsp;<\/p>\n<p>However, many visitors came from nearby Canada and Mexico. This new effort will be aimed at attracting visitors from places across the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Corporation for Travel Promotion, founded by Congress back in 2010, is re-branding itself as Brand USA in an attempt to lure more foreign tourists to the country. &nbsp; The new brand will soon kick off a campaign abroad touting the \u201cUnited States of Awesome Possibilities,\u201d according to a report in USA Today. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-98880893","post","type-post","status-publish","format-standard","hentry","category-featured"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/98880893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/comments?post=98880893"}],"version-history":[{"count":1,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/98880893\/revisions"}],"predecessor-version":[{"id":98898349,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/98880893\/revisions\/98898349"}],"wp:attachment":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/media?parent=98880893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/categories?post=98880893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/tags?post=98880893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}