{"id":494480,"date":"2011-02-28T11:16:00","date_gmt":"2011-02-28T11:16:00","guid":{"rendered":"http:\/\/www.onetravel.com\/travel-trends\/united-continental-will-launch-new-interim-ad-campaign-tuesday\/"},"modified":"2018-10-31T04:46:52","modified_gmt":"2018-10-31T08:46:52","slug":"united-continental-will-launch-new-interim-ad-campaign-tuesday","status":"publish","type":"post","link":"https:\/\/www.onetravel.com\/going-places\/united-continental-will-launch-new-interim-ad-campaign-tuesday\/","title":{"rendered":"United Continental Will Launch New Interim Ad Campaign Tuesday"},"content":{"rendered":"<p>Five months after United and <a href=\"https:\/\/www.onetravel.com\/airlines\/continental-airlines-co\" target=\"_blank\">Continental airlines<\/a> merged to form the world\u2019s largest airline, the carrier will kick off a new interim ad campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline\u2019s <em>Hemispheres<\/em> magazine starting Tuesday.<\/p>\n<p>&nbsp;<\/p>\n<p>The airline said it plans to expand the campaign to newspapers and magazines later in March.<\/p>\n<p>&nbsp;<\/p>\n<p>The company will pay specific attention to the New York City market; Newark Liberty International is a major hub for Continental.<\/p>\n<p>&nbsp;<\/p>\n<p>The airline has already re-branded 155 aircraft as it works toward total integration by March 2012.<\/p>\n<p>&nbsp;<\/p>\n<p>Officials said the interim campaign will be replaced with a more permanent advertising strategy when full integration is complete.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703933404576170393021650666.html\" target=\"_blank\" rel=\"nofollow\"> Wall Street Journal <\/a><\/em><\/p>\n<p><em>Flickr: <a href=\"http:\/\/www.flickr.com\/photos\/jerandsar\/5172886121\/sizes\/l\/in\/photostream\/\" target=\"_blank\" rel=\"nofollow\"> jerandsar <\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five months after United and Continental airlines merged to form the world\u2019s largest airline, the carrier will kick off a new interim ad campaign. &nbsp; The new ads, which will feature the United name and Continental logo, will appear on billboards and in the airline\u2019s Hemispheres magazine starting Tuesday. &nbsp; The airline said it plans [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-494480","post","type-post","status-publish","format-standard","hentry","category-featured"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/494480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/comments?post=494480"}],"version-history":[{"count":1,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/494480\/revisions"}],"predecessor-version":[{"id":98898348,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/posts\/494480\/revisions\/98898348"}],"wp:attachment":[{"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/media?parent=494480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/categories?post=494480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onetravel.com\/going-places\/wp-json\/wp\/v2\/tags?post=494480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}